Car Font
Toyota has a new micro-car for Japan and Europe called the iQ. As part of their ad campaign, they hired an agency based in Belgium to design a new font that “demonstrates the small car’s agility.” The agency decided to let the car design the font itself. Using two typographers, a motion capture programmer, and a racing driver, they filmed the car driving around in a warehouse and the movements were translated digitally into each corresponding letter…
(From here)
